Data transformation

One platform for your most important data transformations

Clean, standardize, aggregate, and enrich your omnichannel data with ease.

  • Normalization + validation
  • Omnichannel-first modeling
  • Enrichment for decision speed
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Data transformation dashboard

Attribution quality

+30% UTM coverage

Why is our data the best?

Why is our data the best?

Our proprietary data transformation process is engineered for omnichannel businesses. We normalize, aggregate, and validate datasets to reconcile disparities, detect missing entries, and align definitions that drive consistent reporting.

Data standardization

Data standardization

Our standardization workflows harmonize date formats, channel naming, and metric definitions across systems so your data is consistent, reliable, and analysis-ready from day one.

Data aggregation & enrichment

Data aggregation & enrichment

We combine source data into a unified model, then enrich records by cross-referencing external signals and filling critical gaps. A practical outcome: up to 30% more UTM coverage than Google Analytics 4.

LMNT performance marketing team portrait

Customer perspective

“Best-in-class attribution, excellent team, and the customer experience is beyond anything I’ve experienced with a SaaS product. We’ve surfaced new, actionable insights about our business using the Source Medium platform.”

Will Rossiter

Dir. of Performance Marketing @LMNT

Plan your rollout

Want to learn more?

Talk with our team about data transformation and see the platform in action.

  • Attribute UTMs on up to 30% more orders than Google Analytics
  • Avoid manual data collection and static spreadsheets
  • Omnichannel by design with segmented sales and marketing data

Get your custom walkthrough

See how SourceMedium transforms raw data into a trusted operating layer for your team.