Data activation

One platform for data activation

Draw powerful insights from your omnichannel data through the consumption methods of your choice.

  • Direct warehouse access
  • Hosted + BI tool flexibility
  • Model-ready data feeds
Data activation dashboard

Time to answer

Minutes, not days

Direct data access

Direct data access

Explore your data directly with full control over models and analysis. Teams can move beyond canned dashboards and answer performance questions faster with fewer bottlenecks.

Visualization

Visualization

Use SourceMedium’s hosted reports or connect your own BI stack. Transform raw data into clean visuals that support better decisions across marketing, finance, and operations.

Connect to your models or third-party tools

Connect to your models or third-party tools

Push trusted data into media mix modeling vendors, AI/ML workflows, and custom internal tooling. Extend decision-making beyond reporting and into predictive, automated execution.

Olipop leadership portrait

Customer perspective

“There’s not too many tools that I’m OBSESSED with, but Source Medium is one of them. Cohort/LTV analysis down to the coupon codes used, integration with all our platforms, easily digestible visualizations, daily Slack reports, and the best CX around.”

Eli Weiss

Former Director of CX @Olipop

Plan your rollout

Want to learn more?

Talk with our team about data activation and see the platform in action.

  • Attribute UTMs on up to 30% more orders than Google Analytics
  • Avoid manual data collection and static spreadsheets
  • Omnichannel by design with segmented sales and marketing data

Get your custom walkthrough

See how SourceMedium helps your team activate trusted omnichannel data in every workflow.